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Communications discussion: how AI is changing the role of PR, texts and responsibility

Communications discussion: how AI is changing the role of PR, texts and responsibility

6 March 2026

NOYTECH

Press Service

Artificial intelligence is no longer a future trend in communications, it is already reshaping how brands speak, how content is created, and how trust is built.

Last week, Aleksei Knol, Communications Specialist at NOYTECH Supply Chain Solutions, and Marina Korbut, NOYTECH Supply Chain Solutions Event Manager, attended the session “Communications discussion: how AI is changing the role of PR, texts and responsibility.”

The dialogue focused on what really matters:

How audiences perceive AI-generated content and why trust and transparency are becoming strategic priorities.
AI in PR: real efficiency vs. the illusion of speed.
Why a good prompt is not magic, expertise and critical thinking still define quality.
Generative AI as a practical tool for event production, from concept to execution.

At NOYTECH, we operate in an industry driven by precision, responsibility and long-term partnerships. The same principles apply to communications.

Technology can accelerate processes. But trust, context and strategic thinking are built by people.

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